Commitments
Shareholders
Employees
Suppliers
Clients
Consumers
Populations in situations of greater vulnerability
Civil Society
Country
Environment
Governmental authorities
Guilds
Partners-allies
Competitors
Retirees
Worker’s family
Future Generations
To maximize the benefits for the company
so that its value increases, providing our shareholders with an adequate return in a sustained manner.
Respect and value our employees
as equally worthy, unique and diverse people in their characteristics, talents and interests. To provide the conditions for their optimal work performance, the integral development of their potential, the alignment of their personal purpose with the transcendence of their work, contributing to improve their lives.
To provide our suppliers with the appropriate information
for the preparation of their offers, an objective evaluation, fair treatment, as well as mutually beneficial development opportunities.
To serve our clients with excellence,
facilitating the achievement of common objectives, the highest possible profitability and the attainment of their optimum potential.
To guarantee the excellence and accessibility
of our products, services and experiences so that they satisfy the needs and exceed the expectations of consumers, with an optimal price-value ratio, in search of improving their lives. To open the opportunity for them to develop their highest potential.
To support programs and projects
in the areas of education, sports, health and community development, favoring relationships of mutual support and installation of capacities that allow the most vulnerable populations to become protagonists of their own personal and collective development.
To respect and contribute to the development of the civil society
of which we are a part, fostering enriching relationships, generating knowledge, promoting positive citizen participation and strengthening the social fabric, contributing to the reinforcement of the social heritage.
To be an actor
of economic, social and ethical development, generating sources of employment, offering products, services and experiences to the population, promoting the growth of our customers and suppliers and participating positively in society, complying with the Constitution and laws of the country in order to contribute to improving life.
To advance in the management
of resources, protection and care of the environment, aware of the importance of sustainable development and the regeneration of the planet, understood as a living system.
To comply with our duties and assert our rights
in our relationship with the corresponding governmental authorities, based on mutual respect and in compliance with the Constitution, laws and regulations in force.
Actively participate
in the different business associations related to our activities, seeking the sustainability of the industry; allying ourselves to defend our legitimate interests and the construction of public policy proposals in search of the common good.
Comply with the contracts and agreements agreed
with our partners and any other actor that has a relationship with us, guided by our ethical principles, keeping ourselves open to dialogue in order to achieve the best benefit for both parties.
To compete with loyalty, vigor and integrity
in compliance with the law and our code of ethics, promoting free and responsible competition, as well as participating, as an industry, in dialogue in the search for common objectives and strengthening private initiative as an engine of development.
To contribute to a dignified life for our retirees
by providing conditions that facilitate their well-being, in gratitude for the contributions they have made through their work in our company.
To value and respect the families of our employees,
whom we understand as the first social dimension of our employees, seeking an adequate work-family-life balance, offering benefits and promoting experiences in order to contribute to improve their lives.
Promote intergenerational unity,
considering the human rights of future generations, in the actions and decisions of the present, with a view to the permanence of humanity.
Shareholders
Employees
Suppliers
Clients
Consumers
Populations in situations of greater vulnerability
Civil Society
Country
Environment
Governmental authorities
Guilds
Partners-allies
Competitors
Retirees
Worker’s family
Future Generations
To maximize the benefits for the company
so that its value increases, providing our shareholders with an adequate return in a sustained manner.
Respect and value our employees
as equally worthy, unique and diverse people in their characteristics, talents and interests. To provide the conditions for their optimal work performance, the integral development of their potential, the alignment of their personal purpose with the transcendence of their work, contributing to improve their lives.
Dar a nuestros proveedores la información conveniente
para la elaboración de sus ofertas, una evaluación objetiva, un trato justo, así como oportunidades de desarrollo mutuamente beneficioso.
To serve our clients with excellence,
facilitating the achievement of common objectives, the highest possible profitability and the attainment of their optimum potential.
To guarantee the excellence and accessibility
of our products, services and experiences so that they satisfy the needs and exceed the expectations of consumers, with an optimal price-value ratio, in search of improving their lives. To open the opportunity for them to develop their highest potential.
Apoyar programas y proyectos
en las áreas de educación, deporte, salud y desarrollo comunitario, favoreciendo relaciones de mutuo apoyo e instalación de capacidades que permitan a las poblaciones en situaciones de mayor vulnerabilidad, convertirse en protagonistas de su propio desarrollo personal y colectivo.
Respetar y contribuir al desarrollo de la sociedad civil
de la que formamos parte, propiciando relaciones enriquecedoras, generando conocimiento, promoviendo la participación ciudadana en positivo y el fortalecimiento del tejido social, contribuyendo al robustecimiento del patrimonio social.
To be an actor
of economic, social and ethical development, generating sources of employment, offering products, services and experiences to the population, promoting the growth of our customers and suppliers and participating positively in society, complying with the Constitution and laws of the country in order to contribute to improving life.
Avanzar en el gestionamiento
de recursos, protección y cuidado del medio ambiente, conscientes de la importancia del desarrollo sustentable y la regeneración del planeta, entendido como sistema vivo.
Cumplir con nuestros deberes y hacer valer nuestros derechos
en nuestra relación con las autoridades gubernamentales que correspondan, desde el respeto mutuo y en apego a la Constitución, las leyes y la normativa vigente.
Participar activamente
en los diferentes gremios empresariales relacionados con nuestras actividades, buscando la sostenibilidad de la industria; aliándonos para defender nuestros intereses legítimos y la construcción de propuestas de políticas públicas en busca del bien común.
Cumplir los contratos y acuerdos convenidos
con nuestros socios y cualquier actor que se relacione con nosotros, guiados por nuestros principios éticos, manteniéndonos abiertos al diálogo en busca de lograr el mejor provecho para ambas partes.
Competir con lealtad, vigor e integridad
en apego a las leyes y a nuestro código de ética, promoviendo una competencia libre y responsable, además de participar, como industria, dialogando en la búsqueda de objetivos comunes y fortaleciendo la iniciativa privada como motor de desarrollo.
Contribuir a una vida digna para nuestros jubilados
procurando condiciones que faciliten su bienestar, en agradecimiento a los aportes que realizaron mediante su trabajo en nuestra empresa.
Valorar y respetar a las familias de nuestros trabajadores
a quienes entendemos como la primera dimensión social de los mismos, procurando un adecuado equilibrio vida-familia-trabajo, ofreciendo beneficios y promoviendo experiencias en busca de contribuir a mejorar su vida.
Promover la unidad intergeneracional
considerando los derechos humanos de las generaciones futuras, en las acciones y decisiones del presente, con miras a la permanencia de la humanidad.
Shareholders
Employees
Suppliers
Clients
Consumers
Populations in situations of greater vulnerability
Civil Society
Country
Environment
Governmental authorities
Guilds
Partners-allies
Competitors
Retirees
Worker’s family
Future Generations
To maximize the benefits for the company
so that its value increases, providing our shareholders with an adequate return in a sustained manner.
Respect and value our employees
as equally worthy, unique and diverse people in their characteristics, talents and interests. To provide the conditions for their optimal work performance, the integral development of their potential, the alignment of their personal purpose with the transcendence of their work, contributing to improve their lives.
To provide our suppliers with the appropriate information
for the preparation of their offers, an objective evaluation, fair treatment, as well as mutually beneficial development opportunities.
To serve our clients with excellence,
facilitating the achievement of common objectives, the highest possible profitability and the attainment of their optimum potential.
To guarantee the excellence and accessibility
e nuestros productos, servicios y experiencias de modo que satisfagan necesidades y superen las expectativas de los consumidores, con una óptima relación precio-valor, en busca de mejorar su vida. Abrir la oportunidad para que desarrollen su más alto potencial.
To support programs and projects
in the areas of education, sports, health and community development, favoring relationships of mutual support and installation of capacities that allow the most vulnerable populations to become protagonists of their own personal and collective development.
To respect and contribute to the development of the civil society
of which we are a part, fostering enriching relationships, generating knowledge, promoting positive citizen participation and strengthening the social fabric, contributing to the reinforcement of the social heritage.
To be an actor
of economic, social and ethical development, generating sources of employment, offering products, services and experiences to the population, promoting the growth of our customers and suppliers and participating positively in society, complying with the Constitution and laws of the country in order to contribute to improving life.
To advance in the management
of resources, protection and care of the environment, aware of the importance of sustainable development and the regeneration of the planet, understood as a living system.
To comply with our duties and assert our rights
in our relationship with the corresponding governmental authorities, based on mutual respect and in compliance with the Constitution, laws and regulations in force.
Actively participate
in the different business associations related to our activities, seeking the sustainability of the industry; allying ourselves to defend our legitimate interests and the construction of public policy proposals in search of the common good.
Comply with the contracts and agreements agreed
with our partners and any other actor that has a relationship with us, guided by our ethical principles, keeping ourselves open to dialogue in order to achieve the best benefit for both parties.
To compete with loyalty, vigor and integrity
in compliance with the law and our code of ethics, promoting free and responsible competition, as well as participating, as an industry, in dialogue in the search for common objectives and strengthening private initiative as an engine of development.
To contribute to a dignified life for our retirees
by providing conditions that facilitate their well-being, in gratitude for the contributions they have made through their work in our company.
To value and respect the families of our employees,
whom we understand as the first social dimension of our employees, seeking an adequate work-family-life balance, offering benefits and promoting experiences in order to contribute to improve their lives.
Promote intergenerational unity,
considering the human rights of future generations, in the actions and decisions of the present, with a view to the permanence of humanity.
